Using external control as coordination
The
government could make mandatory for the
companies the declaration of data on solid, liquid and aerial wastes per
production or monetary unit; by doing this it would allocate value on the
environmental aspect of supply chains.
This new
policy accompanied by a new governmental
entity, the ‘LCA department’ would encourage LCA implementation by providing theoretical
and technical support to companies. The success of this process would
generate a certificate of compliance that could mean a reduction on taxes. The
failure on the implementation of clear processes (like LCA) to declare wastes
and emissions could be penalized by an increase in taxes, a fee or temporary financial
blockage with banks. These measures would alter the market conditions in a
company-individual basis.
Other
mechanism can be a policy that
establishes top limits on emissions and wastes. This must provide reasonable
deadlines to reach those goals, during which companies would seek for
solutions, among those hiring a consultancy or implementing their own
environmental department that would approach the problem with tools such as
LCA. This policy can also have the goal to improve the statistics that can
support the country´s participation on international meetings on environmental
issues.
Setting boundary conditions
Altering available information:
The
government can start a media campaign to
exert pressure on companies to reach sustainability by the implementation of
tools such as LCA. This public governmental program can also include the promotion of links between companies and
educational institutions. Little by little these mechanisms can be ruled so
companies will be audited (monitored) for it, and will generate a certificate which
will be the way to acknowledge population about the company´s practices and therefore
will improve or not its image and sales.
The analysis of
the previous options with Sabatier
and Mazmanian (1980) Implementation process flow diagram, presents the
following insights:
For all the options to implement LCA through
external control, the availability of technology and technical theory wouldn´t
be a constraint since there is abundant information on LCA theory and case
studies; although preference should be given to the literature developed in
similar contexts. This is crucial to avoid unambiguity on the interpretation of
the policy. The target companies would be varied in terms of their activities
but in order to promote and consciously monitor the policies’ implementation it
would be important to narrow the target companies by criteria such as their
relevance in the market, time of operation, level of industrialization, profits,
etc. This selection would avoid failure for example in the case of financial constraints
when new personnel be needed to implement the policy. In the long term and
according to the feedback on the first experiences, more companies can be
included.
It is important
that the given options can develop for a time frame that considers the
requirements in economic and social investment to comply the policy in a
company’s practices; also they must be constantly informed about obstacles in general
and specific cases, otherwise the policy implementation would fail.
In one of the
options provided, the hierarchical
integration among integrating institutions is intrinsically contemplated with
the idea to develop links between companies and educational institutions. This
integration could also happen based on existing social networks, or not happen
at all. In this order of ideas, the decisions or rules to implement the new
policy can also be completely innovative and/or easily copied and adjusted.
The way
considered in the options for
outsiders (population) to have access, is by the certificates. Many companies
include these symbols in the packages of their products or in their propaganda.
As the options only consider a relative small
percentage of the population, the strategy of the media campaign would focus
the attention on this group. This can work on contexts where big companies have
even more power than the government.
The last
consideration is about the availability of people with the knowledge and leadership
to implement the policy, since this is a common topic for developed countries
but very recent for developing countries.
References:
Sabatier, P. and Mazmanian, D. 1980. The Implementation of Public Policy: A Framework of Analysis. Policy Studies Journal 8(4):538-560
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